VENTURE

LAUNCHING
LIGHT 4 HOPE

200+

Families helped

5

Vilages

Light 4 Hope is a collaborative venture between S.C. Johnson, BBDO, Child Fund and Rocket Wagon to bring a sustainable light and mosquito repellant to children in rural developing countries, starting in the Philippines.

The problem

In many developing countries, children's study time at home is routinely interrupted by outside distractions - especially the daily invasion of mosquitos coming into the home at dusk. Unreliable electricity at home forces kids to do their homework outside under street lights, compromising their attendance at school and ability to continue. These children need safe and reliable spaces to do their homework every evening.

The solution

In collaboration with S.C. Johnson and Child Fund, Light 4 Hope distributed solar-powered lanterns and LE refills to families in rural Philippines. As part of this initiative, 5 villages were selected to have large solar panels installed at village centers and schools. Each solar panel was constructed to allow 100s of lithium-ion batteries to be charged daily so that the power could be taken home to power individual lanterns at night.

Crafting the experience

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The product

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Assembly

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Making a difference

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Scaling Light 4 Hope

Light 4 Hope was successfully launched in the Apayao region, in the Philippines, where hundreds of families live in villages without access to electricity, neither in their homes nor in school. Upper Atok and Calayucay are two of the most marginalized communities with over 100 school-aged children. In combination with Child Fund and S.C. Johnson we hope to scale the initiative across multiple geographies in 2021.

Please watch to learn more: Light 4 Hope